fresh connect +
stop & shop

Stop & Shop and the Boston-based nonprofit About Fresh announced a partnership to expand access to fresh and healthy foods for people in need across New England. Through About Fresh’s "Fresh Connect" program, participants can now use prepaid debit cards, prescribed by healthcare providers, to purchase healthy food.

This video announcement highlighted Stop & Shop as the first major retailer to accept Fresh Connect cards at over 100 of its grocery retail locations. After a successful pilot at Stop & Shop’s Grove Hall store, the program expanded to all 100+ store locations in Eastern Massachusetts, with plans to extend to all 400+ Stop & Shop stores in early spring 2022.

credits

victoria strickland, hapend
video editing
social media management

stop & shop
original b-roll video